Pottstown Area Economic Development — known as PAED — is accepting proposals for the development of a comprehensive Streetscape Plan and Design for Pottstown’s Downtown, Western Gateway, and Circle of Progress.
The initiative aims to elevate the perception of the district, highlight its aesthetic appeal and walkability, and enhance cohesive branding for the borough, according to a press release.
The Streetscape Design Plan will provide a strategy for improvements that include uniformed branded signage, outdoor street furniture and gathering spaces, planters and landscaping, public art, lighting, trash receptacles, bike racks, and traffic calming methods. Additional deliverables and outcomes include aesthetic improvements that reflect Pottstown’s character and historic charm; devising methods for making vacant storefronts visually attractive, according to information on PAED’s website.
Funded through a 2024 LSA — or Loca Share Account — upon PAED’s application, the project seeks to unify the Pottstown’s visual identity while celebrating the distinct character of each area.
“This is more than beautification. It’s about shaping a downtown experience that attracts people, supports local businesses, and reflects Pottstown’s evolving identity,” Peggy Lee-Clark, executive director of PAED, said in a statement. “We’re excited to take this step for the LSA Grant Streetscape Plan, as we support the borough’s long-term vision for revitalization.”
Proposals are due to PAED by 4 p.m. on Friday, May 30. Following review of the proposals, a “short list” of consultants will be scheduled to make presentations. A final proposal will be presented to the board of directors, followed by the selection of the project consultant this summer.
The full Request for Proposal (RFP), including design guidelines, boundary maps, and FAQs, is available on the PAED website at https://ipickpottstown.org/2025/04/21/paed-releases-rfp-for-streetscape-plan-design/
The project aligns with strategic recommendations from the Urban Land Institute’s 2019 Advisory Services report, which emphasized placemaking efforts such as temporary parks, outdoor activities, wayfinding signage, and photogenic gateway features to help activate underutilized spaces and support local businesses.
As the leading economic development organization since 1965, Pottstown Area Economic Development was established to stimulate investment — which helps maintain and enhance the tax base, retain and create job opportunities, and restores, utilizes or removes under-utilized buildings.
Source: Berkshire mont