Unique Pretzel Bakery Launches Unique CPG Services

from Unique Pretzel Bakery Inc.

Unique Pretzel Bakery Inc., a 103-year-old family-owned and -operated national snack industry innovator and the parent company of Unique Snacks, has unlocked the keys to Amazon Marketplace, consistently delivering double-digit growth, most recently generating a 20% year-over-year sales increase in 2023. The company is now using this expertise to introduce a new service to help other consumer packaged goods brands gain greater control over their Amazon storefronts to drive higher revenue.

Unique CPG Services has been working with several CPG brands over the last year. Mingle Mocktails, a business offering clean crafted sparkling non-alcoholic mocktails, selected Unique CPG Services to manage its ecommerce offering on Amazon and has grown 360% in the first two months. Another client more than tripled its revenue over twelve months.

“Our team went through the trials and tribulations of launching and growing a brand via Amazon Marketplace. We now have the keys to success and a proven record of generating double-digital growth over the last four consecutive years,” stated Justin Spannuth, COO of Unique Pretzel Bakery Inc. “Typically, when a business develops an internal expertise, they guard that as a competitive advantage. Following our core family values, we knew we could help other businesses like us grow.”

Unique CPG Services results-driven account management solution is designed to provide brands with a streamlined end-to-end digital and fulfillment solution. The suite of services includes Brand Management, Advertising and Promotion, Operations, Fulfillment, and Account Management that are unrivaled by any other offering in the industry. Unlike other services, the experts at Unique CPG Services manage brands like they are their own from the top down. The team acquires the inventory, develops all of the upfront work, creates the A+ content, and establishes the brand registry to optimize the brand on the marketplace. The dedicated team produces compelling brand stories, photography, and videography that showcase brands’ unique offerings. Unique CPG Services also provides greater reporting, forecasting, and performance than is available from other providers in the industry, and delivers customized reports on key metrics for each client.

“Many growing CPG brands just do not have the internal expertise, systems, or staff to adequately enable them to successfully manage their brands on Amazon, or manage the fulfillment of ecommerce orders. Their priorities are focused on growing the brand and expanding their product offerings,” added Jacob Merrill, Director of Ecommerce, Unique CPG Services. “We’ve built a true end-to-end Amazon accelerator that optimizes brands on the platform to generate greater returns. Our dedicated staff cut their teeth optimizing the Unique Snacks brand. We are looking forward to helping CPG businesses across various sectors to achieve similar results.”

To learn more about Unique CPG Services and its full-service account management solutions, please visit www.uniquecpgservices.com.

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Source: bctv