Shoppers Guide Directs People to Products Made in America

by Danielle Smith, Keystone State News Connection

A new poll shows preference for Made in America gifts, despite competition from Chinese shopping apps.

The American Alliance for Manufacturing survey revealed that 77% of Americans prefer to buy goods made in the United States, especially during holidays, and 82% said they would buy more if available.

Fred Feightner, director of marketing communications for W.R. Case & Sons Cutlery Co. in Bradford, said they specialize in pocket and fixed-blade knives. He added the company is deeply committed to Bradford’s local economy, mirroring their strong relationships with local dealer businesses.

“Our brand’s really strong with hardware stores, feed stores, ag supply shops, even barber shops and hair salons in downtown squares across the USA,” Feightner explained. “As a company, we know it’s paramount to these local merchants to have products that can’t be found just anywhere, and our consumers feel that same sense of loyalty with these dealers that help keep local economic engines running.”

Feightner added the company has been serving the local community since being established in 1905 and was recently featured on the television show “American Made” on the Outdoor Channel.

The Alliance’s online 2024 Holiday Gift Guide lists products from more than 100 manufacturers and makers from all 50 states.

The poll revealed that 20% of holiday shoppers will use Chinese apps like TikTok and Temu.

Scott Paul, president of the alliance, said many prefer U.S.-made products for sustainability despite their higher cost. He added they do not come with ethical baggage like some items made in other countries.

“These goods, there’s no tariffs paid on them. They’re not necessarily subject to inspection,” Paul outlined. “We know from reports that a lot of them are not made particularly well, that have some toxins in them, and may come from supply chains that have forced labor.”

Paul pointed out that when shopping on overseas apps, there is no requirement to disclose where products are made, often leading to misleading information. As a result, Americans might end up buying products made under methods they would not approve of in countries such as China.

The post Shoppers Guide Directs People to Products Made in America appeared first on BCTV.

Source: bctv