ZENB is bringing its plant-based pastas to Giant stores

Customers who shop at Giant will have the opportunity to sample some plant-based products from a new vendor coming to Giant stores.

ZENB is a food brand known for its single ingredient yellow pea pasta. The company will stop at several Giant stores in the area from July 19 through July 28.

The company is currently on a nationwide tour with its mobile Plant Pantry — the company’s mobile kitchen — and has added the region onto its tour to celebrate the addition of its products to Giant.

Stops are planned in Chester, Montgomery, Delaware and Bucks counties, according to the company. At each stop, ZENB will offer free samples of its gluten-free spaghetti. During the family-friendly event, customers will have the chance to enjoy free lite bites and receive swag from the mobile kitchen.

In a press release announcing the tour, ZENB acknowledges that Philadelphia is the birthplace of the vegetarian movement and said it is coming to the area to “revitalize the area’s plant-based heritage with yellow pea pantry staples that rival the taste and texture of the best local pastas.”

In an emailed response to questions, a spokeswoman for the Carlisle-based The Giant Co. said the supermarket chain is always looking for new products that meet the needs of customers and help them live healthier lives. She added that customers have indicated they are looking for more plant-based options.

“We think ZENB’s concept of ‘adding less and wasting nothing’ will really resonate with our customers, and we also love that we’re helping to bring another woman-owned brand to our customers,” Ashley Flower, manager of public relations for The Giant Co., said in the emailed response.

Flower added that the products are newly available, and include three pasta varieties from ZENB: Penne, Rotini, and Elbow. They are currently available in 140 Giant stores and online and retail for $3.99.

The ZENB Plant Pantry will be visiting the following locations through July 28:

• Friday, July 19 — Giant Exton (141 E Swedesford Road), 10 a.m. to 4 p.m.

• Saturday, July 20 — Giant West Chester (698 Downingtown Pike), 10 a.m. to 4 p.m.

• Sunday, July 21 — Giant West Grove (849 West Baltimore St), 10 a.m. to 4 p.m.

• Tuesday, July 23 — Giant Broomall (2180 West Chester Pike), 2 – 6 p.m.

• Thursday, July 25 — Giant Plymouth Meeting (2450 Chemical Road), 2 – 6 p.m.

• Friday, July 26 — Giant Flourtown (1874 Bethlehem Pike), 10 a.m. – 6 p.m.

• Saturday, July 27 — Giant Blue Bell (1760 Dekalb Pike), 10 a.m. – 6 p.m.

• Sunday, July 28 — Giant Doylestown (4377 W Swamp Road), 10 a.m. – 6 p.m.

At this time, no Berks County stops are included on the schedule. For a listing of tour stops for the Plant Pantry visit https://zenb.com/pages/plant-pantry.

ZENB, based in Chicago, is a division of Mizkan Holdings Inc., which has been in business since 1804. Mizkan invented a new method to produce rice vinegar and invented ponzu (citrus-seasoned soy sauce), according to its website. Also among its U.S. brands are Ragu, Bertolli and Holland House. The company is led by Yuko Nagano, a ninth-generation leader of Mizkan Holdings Inc.

ZENB pasta was developed in 2022, and is made from yellow peas — a superfood high in protein, fiber, and essential nutrients, according to information on the ZENB website.

Source: Berkshire mont